OUR MISSION
To be a bold, achievement-oriented B2B marketing partner,
serving clients who want passion and creativity
applied to their ever-changing challenges.
WHAT WE DO

THE BIG PICTURE
We take the whole marketing and sales situation into account from your goals to your available resources. Our clients benefit most when we work together to define the marketing barriers, determine alternative approaches and deliver results. When you work with Duff Dynamic Marketing, we dig in with you as we have for more than 70 clients during the past 30 years.

SOLID STRATEGY
Applying creative passion to fundamental marketing is the essence of Duff Dynamic Marketing. Solid strategic imperatives based on situation and SWOT analysis are critical to success. Skipping ahead without this step can lead to faulty execution. We don’t want to waste your money or your precious time…or ours.

INFLUENCE
In the B2B world, it’s critical to get key influencers familiar with your product or services. With nearly 30 years in ag and allied industries, we have contacts and relationships to help raise your visibility and brand positioning. From speaking engagements or training modules to social media noise or information exchange seminars, we make it happen. We define key influencer positions, dig in to understand and work hard to deliver change.

THE RIGHT MOVES
Shrewd strategy and solid solutions can drive the sales needle. But the one constant fact about a market is that it is always evolving. We keep our ear to the ground while staying flexible to anticipate change, adapt quickly and adjust to help our clients stay ahead of trends.

MAP EFFECTIVE PLANS
Are you aware of opportunities you are missing or obstacles that are lurking? Duff Dynamic Marketing takes pride in our investigation, imagination and instigation to get at the root of whatever is keeping you from your marketing or brand building goals. Then we help you design and implement action plans to realize results.

SALES & SERVICE
Integrated marketing doesn’t stop at creating brand awareness. We go further to proactively define sales barriers and plan marketing efforts to inspire and support selling efforts at all levels within the organization.

PRODUCT POSITION
We don’t skimp on research. Duff Dynamic Marketing truly digs into your market—and the decision-makers within it—to find the optimal placement for your product or service. Whether we are helping you position for the first time or creating the most effective ways to reposition, we tackle the issues head on.

INTRODUCE NEW PRODUCTS
Learning is the core element to launching new products. You learn, we learn and then your customers have to learn. Our strategic approach generates a sharp image of the hurdles and opportunities you face, before you’ve even opened the gate. Defining your game plan and then making it happen – that’s our goal.
CONTACT US
Duff Dynamic Marketing
11125 N. Ambassador Drive
Kansas City, MO 64153
816-891-8845 ph
816-891-7576 fx
Results@duffdynamic.com
HOW WE DO IT
MEET THE LEADERS

Directs marketing communications programs for multi-million dollar accounts
Successfully branded, launched and reintroduced products in diverse markets
Experience from the family farm to a client portfolio rooted in animal health, commodity crops, feed and equipment
Results recognized through increased sales, industry awards & client praise/retention
Mary Jane Duff

Organized and implemented print production, packaging and trade show materials for 3M Tagaderm, Boehringer Ingelheim and more than 50 other clients
Expertise in creating brand guidelines, best strategies for implementing targeted campaigns and training for new products and corporate identities
35+ years in marketing and print production
Barb Dunbar

Forecasting and business case development for clients including Land O’ Lakes and Activon with company budget oversight for more than 25 clients
Financial leader for projects from concept through production
25 years of experience from public accounting to sales and controller positions to managing multi-million dollare projects for Sprint PCS and Deloitte Consulting
Mark Hall

Developed new company/product brand identity for business and consumer-focused companies
Primary and secondary research lead to discover opportunities for new and established products
Broadens brand reach through digital campaigns - website, social media, e-blasts, t-blasts and other online advertising/outreach
Brett Wessler

Website, design and corporate branding projects leader
Expresses creative problem solving skills to meet campaign objectives
Introduces new products through social and traditional media outlets
Trusted advisor for clients guiding them through creative leaps and strategic risks
Ingerlene Frick

Led new brand launch for agricultural seed company
Attracts increased media attention through PR plan development and execution
Strategic marketing and copywriting planner for video, trade show, print and media training projects
Adam Buckallew

Mary Jane Duff
• Directs marketing communications programs for multi-million dollar accounts
• Successfully branded, launched and reintroduced products in diverse markets
• Experience from the family farm to a client portfolio rooted in animal health, commodity crops,
feed and equipment
• Results recognized through increased sales, industry awards & client praise/retention

Barb Dunbar
• Expertise in creating brand guidelines, best strategies for implementing targeted campaigns
and training for new products and corporate identities
• Organized and implemented print production, packaging and trade show materials
for 3M, Tagaderm, Boehringer Ingelheim and more than 50 other clients
• 35+ years in marketing services and print production for companies
and agencies in multiple markets.

Mark Hall
• Financial leader for projects from concept through production
• Forecasting and business case development for clients including Land O’ Lakes
and Activon with company budget oversight for more than 25 clients
• 25 years of experience from public accounting to sales and controller positions
to managing multi-million dollar projects for Sprint PCS and Deloitte Consulting

Brett Wessler
• Develops new company/product brand identity for business and consumer-focused companies
• Provides primary and secondary research to uncover opportunities for new
and established products
• Broadens brand reach through digital campaigns - website, social media, e-blasts, t-blasts,
and other online advertising/outreach

Ingerlene Frick
• Website, design and corporate branding projects leader
• Expresses creative problem solving skills to meet campaign objectives
• Introduces new products through social and traditional media outlets
• Trusted advisor for clients guiding them through creative leaps and strategic risks

Adam Buckallew
• Led new brand launch projects for $21 million agricultural seed company
• Attracts increased media attention through PR plan development and execution
• Strategic marketing and copywriter & project manager for video, trade show, print
and media training projects

Sharon Moore
• Managed marketing budgets for animal health companies including Adequan
• Established brand identity for a 25,000-member organization
• Event coordination for week-long events including coordination and planning,
showroom design and training
• Involved in design and production of corporate signage